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Somerville – The Downtown Somerville Alliance (DSA) is continuing their advocacy for downtown Somerville businesses with the launch of the DSA Small Business Rebound Fund. Applications for the program will be available for download on their website, beginning on Wednesday, October 28, 2020.

The program will distribute $50,000 in grant dollars to businesses located within the Special Improvement District who have suffered economic injury due to the COVID-19 Pandemic.

“We know the economic impact of COVID-19 has been immense,” said Natalie Pineiro, Executive Director of the Downtown Somerville Alliance. “It is the responsibility of district management corporations like the DSA to ensure that we are doing everything we can to put our small businesses back on the road to success.”

Throughout the pandemic, the DSA has worked tirelessly to connect businesses in their district with grant and loan programs, has increased advertising and marketing for the district, and created a dedicated website,, to keep patrons up to date with the latest happenings in the burgeoning downtown. The alliance has paid for Parklets to expand outdoor dining for restaurants and even brought on a retail consultant to support recovery efforts, and to get ahead of possible vacancies.

But despite all of the efforts, Pineiro says that there is still a need for direct financial relief.

“Even with the successful reopening of our Main Street, the losses that many of our businesses have suffered have been difficult to recover from,” said Pineiro. “We’re proud to be able to offer a lifeline to a number of businesses and look forward to working together to display Downtown Somerville’s resiliency.”

A packet of information, including parameters, guidelines and submission requirements can be downloaded at or can be emailed/mailed to interested business owners by contacting Pineiro at 908-524-0104 or via email at The deadline to turn in applications is 5:00 p.m. on 11/13/2020.

The Downtown Somerville Alliance is a 501(c)(3) charitable corporation. They are the District Management Corporation for Downtown Somerville, NJ - one of New Jersey's premiere downtowns. The district has become known for its colorful dining scene, flourishing retail, and up and coming arts and culture scene. They promote balanced and progressive economic development and leverage the art of creating experiences that continue to bring a new and diverse population to Somerville. The DSA oversees infrastructure and beautification projects and work with historians and environmentalists alike to maintain and promote the historic charm that is unique to the district.

Visit them online at or follow them on social media @DowntownSomerville (instagram) and @DowntownSomervilleAlliance (Facebook).



Downtown Somerville Alliance seeks to fill vacancies on Board of Trustees

Somerville, NJ – The Downtown Somerville Alliance (DSA) is seeking to fill two vacancies on their Board of Trustees and will be accepting resumes from qualified parties through November 2, 2020.

The DSA is the District Management Corporation for downtown Somerville, NJ - one of New Jersey's premiere downtowns. The designated “special improvement district” has become known for its colorful dining scene, flourishing retail, and up and coming arts and culture scene.

They promote balanced and progressive economic development and leverage the art of creating experiences that continue to bring a new and diverse population to Somerville.

The DSA oversees infrastructure and beautification projects and works with historians and environmentalists alike to maintain and promote the historic charm that is unique to the district.

Formerly an extension of the Borough of Somerville, the organization restructured in 2018 to become an independent 501(c)(3) charitable corporation.

Prerequisites for seat one require that the candidate must be a Somerville resident. Prerequisites for seat two require that the candidate must be a business owner/property owner/resident within the special improvement district as outlined in Somerville Brough Ordinance # #2472-15-0706.

Candidates should be available to attend the DSA board meetings which take place the second Monday of every month at 6:00PM. Further, candidates should possess knowledge of the downtown as well as skills that would contribute to the growth and success of the bourgeoning special improvement district.

Qualified and interested parties should submit a letter of intent and resume for consideration. Submissions are due no later than 5:00 p.m. on Monday, November 2, 2020 and should be sent to:



Standard Mail:

Downtown Somerville Alliance

C/o: Natalie Pineiro, Executive Director

50 Division St. Ste 501

Somerville, NJ 08876

Those who would like to assist the organization but do not wish to serve as a Board Member can also send a resume and letter of intent to serve on one of the organization’s committees which focus on areas like events, infrastructure/beautification, and marketing.

Resumes will be screened by the Downtown Somerville Alliance Nomination Committee who reserve the right to request that candidates present themselves for an interview. Should the interview be needed, it will be scheduled in an accessible location or via GoToMeeting/Zoom. Candidates will be noticed accordingly.

For more information on the Downtown Somerville Alliance, please visit them online at or via social media @DowntwonSomervilleAlliance on Facebook and @DowntownSomerville on Instagram.


Industry Magazine has released a definitive insider's guide to Downtown Somerville that's so beautiful that you have to see it to believe it. Go directly to the spread here!


Hang out in Downtown Somerville as long as you'd like! Free holiday parking is in effect from Thanksgiving through New Year's Day in all municipal lots except lot 7. Metered parking on the street remains as normal.


Get Revved to Kick Off Summer this Memorial Day Weekend with Classic Cars, Entertainment, Shopping and Dining!

Classic cars are rolling back into Downtown Somerville for the 28th annual Cruise Nights celebrated all summer long beginning Memorial Day weekend. Classic, vintage and collector cars will line Main Street every Friday night beginning May 26 through Labor Day for one of the largest events of its kind in America.

What began in 1989 as a small gathering of local auto aficionados has grown into an event featuring more than 100 classic and collector cars from all over the Tri-State area. As the popularity of Cruise Nights has grown, so has its attendance. More than 4,000 people turn out every Friday night to enjoy captivating cars, mingle with friends, browse boutiques and dine outdoors.

“Main Street comes alive with the buzz of the crowd and the sound of the engines,” said Beth Anne Macdonald, executive director of the Downtown Somerville Alliance. “Cruise Nights are a kaleidoscope of colorful paint jobs, makes, and models that span the entire automobile era.”

According to Macdonald, what makes Downtown Somerville Cruise Nights unique is the location: “The event isn’t isolated in a parking lot, strip mall or field. Instead, Downtown Somerville’s vibrant setting provides the perfect backdrop for a fun summertime night on the town.


On Saturday November 26, Downtown Somerville celebrates the love and care that only lives within your local community with experiences and exclusives that you won't find anywhere else. Take a stroll around the downtown and look for the "Shop Small" sidewalk sticker in front of participating businesses to find something extra special within! If you're the type of person who would rather plan your day in advance, many stores and restaurants downtown have brochures for you that reveal a map and all of the surprises in store. During the Shop Small Celebration and every day, you can always look forward to a warm welcome in Downtown Somerville.


When it comes to Halloween, Downtown Somerville knows how to have a devil of a good time! Our family-friendly Halloween event offers fiendish fun and spooky scares for everyone. Join the Downtown Somerville Alliance and our community partner, Empower Family Success Center for master pumpkin carving demonstrations, character photos (thanks to Hellion Photography), a Halloween passport adventure, and a DJ dance party, along with lots of treats and surprises!


Arts on Division begins Friday, September 16 and runs through Sunday, September 18. This coincides with the Central Jersey Jazz Festival, held in Somerville on Sunday the 18. The two relatively new happenings, each less than 10 years old, underscore the emerging social scene in Somerville in a brand new way. A contemporary take on art, performance and entertainment, blended with the more traditional dining and retail, is redefining the downtown experience.

For the first time, Arts on Division, a three-day festival of arts, video and live performances, will overlap with the closing day of the Central Jersey Jazz Festival in Somerville on Sunday, Sept. 18 from 1-6 p.m. Friday starts the weekend with Jazz Festival performances in Flemington from 6-10 p.m. and New Brunswick on Saturday from 1-6 p.m.

Arts on Division, the charitable organization behind the festival of the same name, says its goal is to infuse the arts into life in downtown Somerville. A collaborative partnership between three county seats, Flemington, New Brunswick and Somerville, led by the Hunterdon County Rotary Clubs, the New Brunswick Jazz Project and the event originator, the Downtown Somerville Alliance (DSA), has created the largest music festival of its kind in the area in the three-day Central Jersey Jazz Festival.

Rick St. Pierre, the owner of Verve restaurant in downtown Somerville and a member of the Arts on Division, Central Jersey Jazz Festival and DSA boards, notes that the sponsoring organizations behind the events understand that the arts are a critical factor in keeping their respective cities active and vibrant.

Shaun Daley, who owns Gallery on Main along with Michelle Pankowski Mundt in the heart of downtown Somerville, says he has seen participation in and the popularity of the annual arts event grow significantly over the past few years.


Why should your movie experience this summer involve sticky floors and stale popcorn? Thursdays in July and August, the Division Street Plaza transforms into “the living room of Central Jersey” with a series of classic movies under the stars. Films are projected on a giant outdoor screen with a state-of-the-art sound system, so the movie is bright and clear. There isn't a bad seat to be found; limited seating is provided, and you are invited to bring a blanket, lawn chair and your favorite snacks. Enjoy dinner before the show or grab some take-out and bring it with you!

This year's schedule includes:

  • 7/14: Ferris Bueller's Day Off

  • 7/21: A League of Their Own

  • 7/28: Hook

  • 8/4: Edward Scissorhands

  • 8/11: Mrs. Doubtfire

  • 8/18: Apollo 18


Ladies...gather your friends and sip and stroll your way through Downtown Somerville for a night of shopping, savings and surprises!! Downtown Somerville businesses will be ready to welcome you with special activities, complimentary food and drink and MORE!

Click here for more details on the DSA event page.